Vernaccia di San Gimignano Wne Experience – La Rocca

Vernaccia di San Gimignano Wine Experience – La Rocca is the municipal documentation and tasting centre for Vernaccia di San Gimignano wine and local products.

The centre was created by the Consorzio del Vino Vernaccia di San Gimignano, which brings together all producers of Vernaccia di San Gimignano DOCG wine—Italy’s first Designation of Origin (Denominazione di Origine) in 1966—and aims to protect and enhance the region’s wine production.

The name of the facility is a statement of its purpose: a place for a direct wine experience, which means not only tasting, but also knowledge and an emotional connection.

It represents a unique and original experiment in Tuscany, being the first venue managed by producers to use modern technology and multimedia tools to offer visitors an immersive experience.

Sipping a glass of Vernaccia di San Gimignano while overlooking one of the Tuscany’s most evocative landscapes is an extraordinary experience.

On the ground floor of La Rocca, visitors can enjoy a hands-on tasting experience: at the tasting counter, you can sample numerous labels of Vernaccia di San Gimignano DOCG and Vernaccia di San Gimignano DOCG Riserva. To offer visitors the full range of regional production, it is also possible to taste San Gimignano DOC wines in three varieties—Red, Rosé, and Vinsanto—as well as Chianti DOCG and Toscana IGT wines. The labels available for tasting change continuously, featuring over two hundred wines from all local producers.

Guided tastings—available by reservation—are led by expert sommeliers who can provide basic introductory information for first-time visitors or in-depth insights for wine connoisseurs. These tastings are paired with traditional Tuscan products such as San Gimignano DOP Saffron, Tuscan IGP Extra Virgin Olive Oil, Tuscan DOP Prosciutto, and Finocchiona IGP.