Vino Nobile di Montepulciano. DOCG. Toscana. On 30 January in Rome, the Ministry of Agricultural, Food and Forestry Policies unanimously approved that the word “Toscana” must be added to labels of Vino Nobile di Montepulciano. The approval comes after a long and involved process, which the Tuscan Region initiated on 8 July last year when it approved changes to the procedural guidelines of the first ever Italian DOCG, which from now on will have to be followed by the word “Toscana”. The law has been welcomed by the Consorzio del Vino Nobile di Montepulciano.
“It’s an important result for our denomination,” said the President of the Consorzio del Vino Nobile di Montepulciano, Andrea Rossi, “and the fruit of a process begun by my predecessor, Piero Di Betto, and continued by the tenacity of the Consorzio. The work was shared with the Tuscan Region, who identified the needs of the producers right from the start; and apart from them and Councillor Marco Remaschi, who believed in our cause from the off, I have to thank the trade associations and everyone who has played a part in this achievement. What we want to see come from these actions is on the one hand an improvement of guarantees, as regards the end customer, and on the other hand an increase of sales in both domestic and foreign markets. As for the Consorzio, we would like to see a renewed possibility to intensify the promotion of the area, for quicker and better communication.”
“This is a success not only for the Vino Nobile di Montepulciano denomination, but for the whole Tuscan wine system,” the Agricultural Councillor for the Tuscan Region, Marco Remaschi, commented. “We have reached this goal together, on our part through strong efforts in the agricultural commission towards a cause that I predict will bolster the market of this important Tuscan wine, which like others in our region represents a boon for our brand, our brand being “Toscana”, and I am especially proud of this too.”
The request that the Consorzio put forward, to alter the procedural guidelines for production, addressed the Business Protocols signed in 2012 by the Consorzio del Vino Nobile di Montepulciano, the Consorzio Vini d’Abruzzo, the Tuscan Region, the Ministry of Agricultural, Food and Forestry Policies, and Federdoc (Confederazione Nazionale Consorzi Volontari Tutela Denominazioni Vini Italiani). With this business protocol, the two consortia committed to undertake initiatives in favour of the correct identification of the two wines, and their respective territories of origin in particular.
The changes to the procedural guidelines. The obligatory wording affects not only Vino Nobile di Montepulciano DOCG, but also Rosso di Montepulciano and Vin Santo di Montepulciano DOC. To be precise, the changes regard article 7 of the procedural guidelines of the three denominations (Vino Nobile di Montepulciano, Rosso di Montepulciano and Vin Santo di Montepulciano) and makes the addition of the wider geographical term “Toscana”, following the denomination of origin, obligatory.