Tuesday 29 March 2022


Thanks to the precious collaboration of the Italian Embassy in Norway, Tuscany narrates its Unesco Heritage through a journey of taste. The three-day tourist offer promotion – from March 14 to 16 – takes place in Oslo.

Four meetings dedicated to the press, tour operators, entrepreneurs, diplomats and economic players. To enrich each meeting is “Vetrina Toscana”, the regional project on food and wine tourism.

“The hoped-for return of tourist flows this summer offers a unique opportunity to intercept the rich Norwegian incoming tourism, attracted by the artistic, cultural and food and wine offer of Tuscany. We are proud to show Oslo the Tuscany excellences. Says Alberto Colella, Italian Ambassador in Norway.

“The Scandinavian countries are one of our reference markets – said Francesco Tapinassi, director of Toscana Promozione Turistica – and our participation focuses on the cultural, historical and landscape heritage of Tuscany linked to UNESCO, intercepting interest and offering a proposal much appreciated by travellers from northern European countries”.  

Yesterday there was a double appointment (for the press, bloggers and tour operators at lunch, and for the business world at dinner) at the local “Matkurs”, with cooking shows curated by chefs Cristian Borchi, Cristina Nencini and Alessio Calamini, inspired by UNESCO sites. Today, March 15, the presentation takes place in the residence of the Italian Embassy before the main representatives of international diplomacy, while tomorrow, March 16, the final day, at the Italian Cultural Institute in Oslo. After an introduction by the director of Toscana Promozione Turistica, Francesco Tapinassi, Carlo Francini, Site Manager of “The Historic Centre of Florence” of UNESCO, and the art historian Camilla Sinding Larsen will speak about villas and gardens of Tuscany. The evening will close with a Tuscan flavour aperitif.




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