Thursday 18 April 2019

Desserts are a symbol of sharing and celebration. Traditions, family history and identity are embodied in these sugary treats. Every village has its own dessert and keeping a record is a way of keeping memories alive that we might otherwise risk losing. For this purpose, Vetrina Toscana has organized the Trastulli Toscani contest, aimed at locals and Italian and international journalists and bloggers.

Who can take part in the content?

Everyone can take part in the Trastulli Toscani contest: locals and Italian and international journalists and bloggers.

How does the contest work?

Tuscan dessert lovers can send their stories or memories of Tuscany through tales and recipes of a dessert to Contest participants are asked to send a recipe with at least 2 photos. The content and photos must be original. Emails must contain the author’s social handles (Facebook, Twitter, Instagram, etc.).
You may publish the recipe you’ve sent on your own website/blog with the wording: “With this post, I’m taking part in Trastulli Toscani, the contest organized by Vetrina Toscana, the project by the Region and Unioncamere Toscana promoting restaurants and food businesses that use local produce.”

Contest dates

The contest begins on 17 April and ends on 17 July 2019.

Text details

The text must talk about an area, experience and/or story linked to the recipe sent. The story must be linked to the area and can be associated with the narrator’s life or be focused on stories of popular culture.
Recipe description: ingredients and method. Traditional regional recipes and recipes that use Tuscan ingredients, PDO or typical, are allowed.
Recipe length: 2,500 characters approx.
Story length: 5,000 characters approx.
Text and photos (free from copyright) must be sent by per email.
Videos are also allowed, if accompanied with a story.

Selecting content

The first step will consist in analyzing all the texts received in relation to their pertinence with the contest. All accepted texts and recipes will be published on The best 50 stories selected by a panel will be awarded at an event organized by Regione Toscana. The authors of the most interesting stories will receive a certificate from the Regione Toscana at Palazzo Strozzi Sacrati.
The texts will be published in a free e-book that can be downloaded from the main online specialized platforms and institutional websites.

No monetary remuneration or prize will be offered.


The following hashtags should be used to promote the contest’s stories #vetrinatoscana and #trastullitoscani.

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