The collaboration between the Tuscan Regional Council and the Florence Chamber of Commerce is confirmed and strengthened in the field of agricultural and agri-food sector promotion policies.

The Region and the Chamber of Commerce have just renewed and integrated a three-year agreement from this year to 2023. The accord sees them side by side as usual, but with even closer links in terms of the programming of initiatives and events for the promotion of quality Tuscan agri-food and for the internationalization of companies involved in these supply chains.

First and foremost is BuyWine Toscana, followed by the Regional Selection of DOP / IGP extra virgin olive oils, BuyFood Toscana, PrimAnteprima, and several others that are all initiatives aimed at improving the competitiveness of companies in favor of certified wine and quality agricultural and agri-food productions.

The Region has increased the resources made available, foreseeing 1.3 million euros for the three-year period 2021-2023

The Chamber of Commerce has made available the know-how of its dedicated company PromoFirenze, which boasts thirty years of experience in organizing events and initiatives for the internationalization of companies.

The objectives include: to promote typical and traditional Tuscan wine, agricultural and agri-food productions in close connection with the identity of the territories; support businesses, including small and micro businesses and those operating in the wine and food production sectors that participate in the initiatives; encourage the commercial penetration of products both in traditional and emerging markets; improve the ability of companies to deal with markets; strengthen the positioning of the ‘Toscana’ brand and to enhance and promote Tuscan agricultural and agri-food production chains.

“The strengthening of this agreement testifies to the commitment and work that we want to dedicate to agri-food companies and products linked to the Tuscany brand – said the vice president and councilor for agri-food Stefania Saccardi – which have all the characteristics to assert themselves more and more in world markets. A strong commitment to key initiatives that give impetus to these products by creating jobs and development ”.

“We are honored – said Leonardo Bassilichi, president of the Florence Chamber of Commerce – that the Region has confirmed the relationship with the Chamber of Commerce and PromoFirenze to promote and organize key events dedicated to Tuscan agri-food production. The economic recovery will also involve the ability to promote our specialties, which represent an extraordinary marketing factor for the territory and for the entire region”.

“This agreement – underlined Massimo Manetti, president of PromoFirenze, a dedicated company of the Florence Chamber of Commerce – consolidates the collaboration with the Region and allows us to create high quality events at the service of Tuscan agri-food companies in a difficult time for the economy, with the prospect of contributing to the relaunch of the sector, with an eye toward international markets“.