Monday 28 March 2022


After the great success of BuyWine, Saturday, March 19, “PrimAnteprima 2022” will be held in Florence. It is the inaugural day of the Week of “Anteprima di Toscana” promoted by the Tuscany Region together with the Chamber of Commerce of Florence and organized by PromoFirenze and Fondazione Sistema Toscana. This year PrimAnteprima will have a special guest: Gianna Nannini, the Tuscan Singer and winemaker, will be the testimonial of the day.

The program of PrimAnteprima includes the press conference at 11.30 am at the Cinema La Compagnia di Firenze (via Cavour 50/R). Thanks to the PrimAnteprima opportunity, the organizers, and representatives of the institutions, will take stock of the trends and exports of the wine sector in Tuscany, presenting the data to the Italian and foreign press. The event will be attended by the President of the Region Eugenio Giani, the Vice President and Councillor for Agriculture Stefania Saccardi, the Secretary-General of the Chamber of Commerce of Florence Giuseppe Salvini, the President of PromoFirenze Massimo Manetti, the Director of Fondazione Sistema Toscana Francesco Palumbo, the Head of the ISMEA Rural Development Services Department Fabio del Bravo and the President of Avito Francesco Mazzei. Gianna Nannini testimonial of PrimAnteprima 2022, and Tuscan singer and winemaker will also be on stage together with the speakers. The Moderator is Tinto (Nicola Prudente) of Decanter Radio 2 Rai. The event can be followed live on the websites of intoscana and Regione Toscana and on the related social channels, including those of Buywine and the Chamber of Commerce of Florence (participation in person is only for the accredited press).

At 7.00 pm in Palazzo Vecchio, over a hundred specialized journalists from the national and international wine sector will participate in the inauguration of the 2022 Previews (an invitational event) in the Salone dei Cinquecento welcomed by the institutions, organizers and representatives of the Consortium for the Protection of Tuscan Wine. The event, which will also be attended by Gianna Nannini, will be accompanied by the notes of peace of the Students of the Maggio Musicale Fiorentino Theatre.

The Week of Tuscany Previews, during which the Protection Consortium present the new vintages to the specialized press of the sector, will continue with the following program: Sunday, March 20, “Chianti Lovers & Rosso Morellino” by the Chianti Wine Consortium and consortium for the protection of Morellino di Scansano wine; Monday, March 21 and Tuesday, March 22 “Chianti Classico Collection” by the Chianti Classico Wine Consortium; Tuesday, March 22 and Wednesday 23 ”Anteprima della Vernaccia di San Gimignano” by the Consortium of Vino Vernaccia di San Gimignano; Wednesday, March 23 and Thursday 24 “Anteprima del Vino Nobile di Montepulciano” – organized by the Consortium vino Nobile di Montepulciano Toscana, Friday, March 25 “Anteprima L’Altra Toscana” with the participation of the Consortium for the Protection of Carmignano wines, Consortium Chianti Rufina, Consortium wines of Colline Lucchesi, Protection Consortium of DOC wines. Cortona, Consortium for the Protection of Maremma wines Toscana Consortium for the Protection of Montecucco wines, Consortium of Orcia wines, Consortium for the Protection of Terre di Casole wines, Consortium Terre di Pisa wines, Consortium DOC wines. Valdarno di Sopra.





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