Following Nobile di Montepulciano, Morellino di Scansano has also given the green light to change the regulations and add “Toscana” to the label. On Tuesday 25 February, at the Consorzio Tutela del Vino Morellino di Scansano headquarters, the move was approved to add value to the “Morellino di Scansano” denominazione di origine controllata e garantita (DOCG) wine.
“This is a very important piece of news,” explained Alessio Durazzi, Director of the Consortium. “It’s a first step in changing the regulations, which will provide the producers in the appellation with the opportunity to harness the power of the Tuscany brand both here in Italy and above all on international markets.”
“Our brand, integrated with that of ‘Tuscany’ is a tool for greater brand awareness,” continues Alessio Durazzi. “It’s another way of explaining and promoting our outstanding local wines in countries where we already have consolidated commercial relations, such as in the United States, and in countries where the appellation is still not so well known.”
The change to the regulations, which first has to adhere to an exacting bureaucratic procedure, “is another very important stage for Morellino di Scansano, which is part of an internationalization procedure that the Consortium intends to pursue,” adds President Rossano Teglielli. “We’re certain that this opportunity, for the wineries that request it, could reinforce awareness of our wine in Italy and overseas.”
For more information: www.consorziomorellino.it