Monday 6 July 2020

The Tuscan coast and archipelago are the destination chosen by Lonely Planet, one of the most famous travel guide publishers in the world, for the initiative “Italia on the road“, a 3-week journey, from June 24 to July 29, that lifts the curtain on the most beautiful and unspoiled Italian towns.

Specifically, the Lonely Planet Italia team will be in Tuscany from July 10 to 14 to talk about the brand “Costa Toscana e Isole Toscane” (the Tuscan coast and Tuscan islands) through images, stories, posts and interviews.

After going through such an unimaginably difficult period only a few months ago” said Stefano Ciuoffo, the Tuscan Region’s assessor for Tourism and Economic Development, “Tuscany has set itself up to be the best host it can be, both for tourists and Tuscans themselves. The post-Covid return to normality will take place over the summer too, assuming that we behave correctly. There are so many places and corners to discover and rediscover, and the guide talks about them in the right way. There are many different Tuscanies, and this year is the ideal moment to live them all.”

Francesco Palumbo, director of Toscana Promozione Turistica, commented: “The Tuscan coast and archipelago have been chosen by Lonely Planet who, with this live tour initiative, intend to promote Italy for national tourism, supporting the regions and tourist operators as we start to get going again. Tuscany is ready to welcome its tourists, answering their desire to travel and visit places where they can recharge and make new discoveries: it offers all this, and can guarantee health and safety. A positive message of returning to explore our magnificent region and enjoy what we lay on for tourists”.

The Tuscan coast and archipelago offer tours, walks and spiritual routes, hilltowns, culture and artistic treasures, cycling and sports tourism, beach life and romantic touches: ideal of anyone in search of new destinations, whether for beauty or relaxation. Of Tuscany’s beaches, 20 have been awarded the Blue Flag and 14 the Green Flag, while inland you find hilltowns ensconced in untamed nature, signs of history and antiquity everywhere. These are the ideal venues for savouring the region’s artistic as well as enogastronomic heritage, before returning to the sea and the coast in its most romantic form. The coastline is an area where you can pursue relaxation or activity in so many ways, following your passions or trying new ones, in full safety where health regulations are concerned.

The Tuscan coast and hinterland run for more than 300 km in a constant counterpoint, amazing visitors both by sea and land. One moment you might be experiencing the magic of surfing, the next taking part in a tasting session. From a bike saddle to a hilltown, from a nature reserve to an archaeological site, from a sunset to a decisive yes.

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